This guide for mid-to small-sized businesses details how to develop a profitable in-house telemarketing program written by two men who developed and supervised telemarketing programmes that have produced more than $150 million. It describes how to set-up and run a telemarketing programme, with special emphasis on the cost concerns of limited staff situations. The text covers equipment and service options, telephone language and etiquette, hiring the telecommunicator, finding customers, organizing sales presentations, how to ...
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This guide for mid-to small-sized businesses details how to develop a profitable in-house telemarketing program written by two men who developed and supervised telemarketing programmes that have produced more than $150 million. It describes how to set-up and run a telemarketing programme, with special emphasis on the cost concerns of limited staff situations. The text covers equipment and service options, telephone language and etiquette, hiring the telecommunicator, finding customers, organizing sales presentations, how to handle collections, the telephone and the law, and much more. The author discusses how the break-up of AT&T has affected telemarketing, the merits and drawbacks of several other long-distance options, and the coming of automated telemarketing.
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Add this copy of Total Telemarketing to cart. $12.28, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1988 by Wiley.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Total Telemarketing to cart. $35.97, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by John Wiley & Sons.
