This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or ...
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This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).
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Seller's Description:
Very Good in Very Good jacket. 8vo-over 7¾"-9¾" tall. Jacket has light edgewear, price-clipped. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound.
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Seller's Description:
Good. Good condition. Acceptable dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Near fine in near fine dust jacket. 2nd printing. Inscribed presentation copy signed by the author.
