This is the ultimate guide to restaurant success - fully updated and revised. Yes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. "The Restaurant: From Concept to Operation, Fourth Edition" provides it all. This easy-to-read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. This book will equip aspiring restaurant ...
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This is the ultimate guide to restaurant success - fully updated and revised. Yes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. "The Restaurant: From Concept to Operation, Fourth Edition" provides it all. This easy-to-read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. This book will equip aspiring restaurant owners to master a broad variety of start-up issues and gain the solid footing they'll need to ensure the restaurant's ongoing success. Here, you will discover how to choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Also, you'll learn how to select the perfect location, obtain the necessary permits, create a tantalizing menu, design the interior, and hire and train employees. You'll also acquire the all-important skill of turning first-time customers into regular patrons. Special features of this new edition include: increased focus on the independent restaurant; greater emphasis on restaurant business plans, including new exercises; up-to-date restaurant profiles, including franchises and independents; a new chapter on restaurant operations and control; and a new chapter on the latest restaurant technology. As part of the National Restaurant Association's Education Foundation's[registered] Pro Mgmt. Certificate Program, this field-proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.
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Seller's Description:
Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Seller's Description:
Very Good Condition. Shelf wear to cover, text appears clean. Multiple copies available this title. Quantity Available: 6. ISBN: 0471450286. ISBN/EAN: 9780471450283. Pictures of this item not already displayed here available upon request. Inventory No: 1560784550.
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Seller's Description:
Very Good Condition. Appears to have clean text. Has light shelf and corner wear. Binding is in very good condition. Has stamp on fly page and stickers on spine and back cover. Multiple copies available this title. Quantity Available: 3. Category: Engineering, Industrial, Trade; Cooking, Wine & Dining. ISBN: 0471450286. ISBN/EAN: 9780471450283. Pictures of this item not already displayed here available upon request. Inventory No: 1560784555.
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Seller's Description:
New. New, never used. Quantity Available: 1. ISBN: 0471450286. ISBN/EAN: 9780471450283. Pictures of this item not already displayed here available upon request. Inventory No: 1560784549.
