How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with ...
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How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: Successful online ad models Market research online Direct marketing, including opt-in e-mail, promotions, and sweepstakes Targeting and personalization Internet advertising management tools Traffic measurement and gauging the effectiveness of your ads Buying and selling ads on your Web site Advertising locally Advertising to an international market Legal aspects of Internet advertising How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www wiley.com/compbooks/zeff you'll find: Links to additional training and tool resources
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Add this copy of Advertising on the Internet to cart. $13.41, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780471344049.
Add this copy of Advertising on the Internet to cart. $11.86, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by Wiley.
Add this copy of Advertising on the Internet to cart. $11.86, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Wiley.
Add this copy of Advertising on the Internet, 2e to cart. $46.74, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2009 by Wiley.
Add this copy of Advertising on the Internet, 2e to cart. $48.35, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2009 by Wiley.
Add this copy of Advertising on the Internet, 2nd Edition to cart. $40.79, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Wiley.
Add this copy of Advertising on the Internet to cart. $46.90, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2009 by John Wiley & Sons.
Add this copy of Advertising on the Internet, 2e to cart. $49.16, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2009 by Wiley.
Add this copy of Advertising on the Internet, 2nd Edition to cart. $82.70, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1999 by Wiley.
Add this copy of Advertising on the Internet, 2nd Edition to cart. $102.90, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Wiley.
