Anyone who needs to understand the marketing aspects of cellular services-from cellular communications companies to marketing professionals to sales and service engineers-will find this book invaluable. While studies of the existing and evolving markets exist, this book is the only one to address the marketing of this fast growing technology from the customer's point of view.
Read More
Anyone who needs to understand the marketing aspects of cellular services-from cellular communications companies to marketing professionals to sales and service engineers-will find this book invaluable. While studies of the existing and evolving markets exist, this book is the only one to address the marketing of this fast growing technology from the customer's point of view.
Read Less
