"Web Visions" is written by Eugene Marlow. What really works on the Internet? Find out in "Web Visions", where the people who built today's most successful business sites talk about: their original objectives; the steps they took to set up a Web site; planned versus actual schedules and budgets; problems they encountered, and how they responded; and, what their Web sites are like today. "Web Visions" helps you make sense of the big-picture changes wrought by the Web, while giving you in-depth interviews that take you behind ...
Read More
"Web Visions" is written by Eugene Marlow. What really works on the Internet? Find out in "Web Visions", where the people who built today's most successful business sites talk about: their original objectives; the steps they took to set up a Web site; planned versus actual schedules and budgets; problems they encountered, and how they responded; and, what their Web sites are like today. "Web Visions" helps you make sense of the big-picture changes wrought by the Web, while giving you in-depth interviews that take you behind the scenes to learn little-known details about: FEDEX's & GE's evolving marketing strategies; HotWired's plan to dominate advertising on the Internet; IBM's & USAID's successful internet PR strategies; and, How Sun Microsystems, Xerox & US WEST use the Intranet for corporate communications. Advance praise for "Web Visions: An Inside Look at Successful Business Strategies on the Net": ""Web Visions" cuts through the hype and delivers the truth about marketing on the Web. This book should be required reading for making money with the Internet". (Bill Townsend, Vice President of Advertising, Lycos, Inc.). "The depth of coverage is very impressive". (Michael D. Donahue, Senior Vice President, Member Services, American Association of Advertising Agencies). "Marlow's insights will make this book a cornerstone of Internet marketing theory". (Edward R. Padin, Vice President, Marketing, SRDS). "Finally, a straightforward book about the Internet and Intranet with real statistics and solid case studies". (John J. Sarsen, Jr., President and CEO, Association of National Advertisers).
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
