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The Loyalty Link: How Loyal Employees Create Loyal Customers - McCarthy, Dennis G
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"The loyalty link is a must read for any marketer who wants to understand the power of customer enthusiasm." --Don Hudler, President Saturn Corporation In an age of consumerism, downsizing, and frequent layoffs, it may seem that loyalty in the marketplace has fallen victim to the fast buck and the quick fix. In The Loyalty Link, however, Dennis McCarthy reveals that loyalty--between a business and its customers, between employer and employee--is a major competitive advantage. Businesses that develop loyalty links to their ...

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The Loyalty Link: How Loyal Employees Create Loyal Customers 1997, Wiley, New York, NY

ISBN-13: 9780471163893

Hardcover