Covering the basics of theory and practice, this text targets first courses in hospitality marketing. This revised edition adopts a more conventional organization than the first edition. The discussion of strategy, marketing planning and marketing organization comes in the early chapters. There are enhancements at the conceptual level as well. The presentation of "place" (present text) will be treated as an aspect of product rather than place.
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Covering the basics of theory and practice, this text targets first courses in hospitality marketing. This revised edition adopts a more conventional organization than the first edition. The discussion of strategy, marketing planning and marketing organization comes in the early chapters. There are enhancements at the conceptual level as well. The presentation of "place" (present text) will be treated as an aspect of product rather than place.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9780471127031.
