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Advanced Web Metrics with Google Analytics

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Advanced Web Metrics with Google Analytics - Clifton, Brian
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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site ...

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Advanced Web Metrics with Google Analytics 2012, Sybex Inc.,U.S., New York

ISBN-13: 9781118168448

3rd edition

Paperback

Advanced Web Metrics with Google Analytics 2010, Sybex, Indianapolis, IN

ISBN-13: 9780470562314

2nd edition

Trade paperback

Advanced Web Metrics with Google Analytics 2008, Sybex, Indianapolis, IN

ISBN-13: 9780470253120

Trade paperback