Revised and expanded for the 1990s, here is the bestselling creative-thinkingclassic written by America's foremost creativity consultant. Illustrated.
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Revised and expanded for the 1990s, here is the bestselling creative-thinkingclassic written by America's foremost creativity consultant. Illustrated.
Read Less
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Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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Seller's Description:
Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
This is a very interesting book. Von Oech really makes you think and stretches your mind. I am definitely more of a creative thinker after reading this book.
Daybreak7
Jul 12, 2007
GREAT BOOK !
Too often we, as humans, tend to search for the 'ONE right answer' -- and often we do find a 'right answer.' But this book suggests that we should search for more than a 'right answer' that we should search for several 'right answers' and then select from among them. I am a computer programmer, by trade, and have often encountered situations that seem to call for 'minor code' changes. As I start making them, the code becomes like a monster, growing more legs and arms, and to say the least overwhelming me. Using some of the ideas presented in this book, I have on occasion removed ALL the code that I had previously written for this change, and approached the problem again with MUCH better results. We need to step back more often and examine what we are doing from a fresh perspective....and this is what Roger von Oech suggests. I highly recommend the book to all, especially those who don't believe they need it !
