This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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Edition: 2007, Routledge
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Available Copies: 10+
Details: ISBN:
0415439612
ISBN-13:
9780415439619
Pages:
218
Publisher:
Routledge
Published:
2007
Language:
English
Alibris ID:
17383091496
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Seller's Description: New. Trade paperback (US). Glued binding. 218 p. Contains: Unspecified, Tables, black & white. Routledge Advances in Management and Business Studies.
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Edition: 2007, Routledge
Trade paperback,
New
Details: ISBN:
0415439612
ISBN-13:
9780415439619
Pages:
218
Publisher:
Routledge
Published:
2007
Language:
English
Alibris ID:
17020245628
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Seller's Description: New. Trade paperback (US). Glued binding. 218 p. Contains: Unspecified, Tables, black & white. Routledge Advances in Management and Business Studies.
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Edition: 2007, Routledge
Trade paperback,
New
Details: ISBN:
0415439612
ISBN-13:
9780415439619
Pages:
218
Publisher:
Routledge
Published:
2007
Language:
English
Alibris ID:
17026817429
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Seller's Description: New. 1st edition. 208 pages. 9.00x6.25x0.75 inches.
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Edition: 2007, Routledge
Trade paperback,
New
Available Copies: 10+
Details: ISBN:
0415439612
ISBN-13:
9780415439619
Pages:
218
Publisher:
Routledge
Published:
2007
Language:
English
Alibris ID:
12056532336
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Seller's Description: New. Trade paperback (US). Glued binding. 218 p. Contains: Unspecified, Tables, black & white. Routledge Advances in Management and Business Studies.
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Edition: 2007, Routledge
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Details: ISBN:
0415439612
ISBN-13:
9780415439619
Pages:
218
Publisher:
Routledge
Published:
2007
Language:
English
Alibris ID:
18024044406
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