With an abundance of cases and a practical approach, this is a manual for managing or starting a small business. The emphasis on developing analytical thinking aims to help students to become effective decision-makers. The book contains 60 real-life case studies provide practical examples of business theory, and addresses issues such as quality, diversity, ethics, social responsibility and international opportunities.
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With an abundance of cases and a practical approach, this is a manual for managing or starting a small business. The emphasis on developing analytical thinking aims to help students to become effective decision-makers. The book contains 60 real-life case studies provide practical examples of business theory, and addresses issues such as quality, diversity, ethics, social responsibility and international opportunities.
Read Less
