This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they ...
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This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they apply to contemporary business and technical environments. Working from this perspective, the authors promote an application of the demands and dimension of communicating effectively in a corporate or technical environment. At the same time, this approach puts a proper perspective on tools and templates and strengthens the writing fundamentals.
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