This text is written in an informal, conversational style with emphases on investing in common stocks and traditional security analysis, applications, historical context, qualitative factors, and relevance to the individual investor. There is extensive use of real companies and investment situations using the likes of Disney, Home Depot, Intel, Microsoft, Nike, Southwest Airlines, and Wal-Mart. Most chapters have one or more mini-cases.
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This text is written in an informal, conversational style with emphases on investing in common stocks and traditional security analysis, applications, historical context, qualitative factors, and relevance to the individual investor. There is extensive use of real companies and investment situations using the likes of Disney, Home Depot, Intel, Microsoft, Nike, Southwest Airlines, and Wal-Mart. Most chapters have one or more mini-cases.
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