From the author of "Madison Avenue, USA", this is an analysis of the health and prospects of the advertising industry. In an era of international conglomerates, price promotions run amok, and vast data banks that increasingly can identify who buys what - by name - advertising is an industry that must adapt or suffer. Martin Mayer's prescription for the industry is highlighted with tales of advertising's great moments, such as the introduction of Gatorade. Advertising can add significant value to products, particularly ...
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From the author of "Madison Avenue, USA", this is an analysis of the health and prospects of the advertising industry. In an era of international conglomerates, price promotions run amok, and vast data banks that increasingly can identify who buys what - by name - advertising is an industry that must adapt or suffer. Martin Mayer's prescription for the industry is highlighted with tales of advertising's great moments, such as the introduction of Gatorade. Advertising can add significant value to products, particularly through "branding", as the wealthy proprietors of such brands as Campbell's soup can testify.
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Seller's Description:
Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Business/Economics. Advertising. Madison Avenue. First edition. Very good in very good dust jacket.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Business & Management: Very Good Hardcover with Dust Jacket, First Edition, Minor Creases, Some spot stains to fore edge, Clean pages, Prompt Shipping with Tracking.
