Breaking the mold of traditional mass communication textbooks, Richard Campbell's Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture's integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture -- how cultural trends ...
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Breaking the mold of traditional mass communication textbooks, Richard Campbell's Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture's integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture -- how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text's in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.
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Very Good Condition. Text appears to be clean. Has light shelf and corner wear. Binding is in very good condition. Light scuffing to the books cover. Size: 28. 590 pp. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; Mass media and culture United States; ISBN: 0312478240. ISBN/EAN: 9780312478247. Dewey Code: 302.230973. Pictures of this item not already displayed here available upon request. Inventory No: 1561005732.
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Seller's Description:
Very Good Condition. Text appears to have writing and highlighting. Has light shelf and corner wear. Binding is in very good condition. Has sticker on spine. Has sticker on back cover. Size: 28. 590 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Mass media and culture United States; ISBN: 0312478240. ISBN/EAN: 9780312478247. Dewey Code: 302.230973. Pictures of this item not already displayed here available upon request. Inventory No: 1561002558.
