The primary object of this book is to introduce an alternative approach - heterosemiotic semantics - to the typical ways in which meaning has been theorized. The author attempts to show that any semantics contains unacknowledged political and ideological motivations and convictions. Empiricist assumptions of meaning, as a linkage between language and world, and formal assumptions of meaning, as ruled by definitions, are rejected. Instead, the book offers a semiotic picture in which non-verbal and verbal signs are combined ...
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The primary object of this book is to introduce an alternative approach - heterosemiotic semantics - to the typical ways in which meaning has been theorized. The author attempts to show that any semantics contains unacknowledged political and ideological motivations and convictions. Empiricist assumptions of meaning, as a linkage between language and world, and formal assumptions of meaning, as ruled by definitions, are rejected. Instead, the book offers a semiotic picture in which non-verbal and verbal signs are combined to constitute the world by way of interpretive acts. In such a semantics, metaphor plays a central role because it brings to the surface the intersemiotic and heterosemiotic labour which we perform in the processes of making meaning.
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Very Good. Size: 8x5x0; No Dustjacket, otherwise nearly perfect with No Writing in text. Ships with tracking the same or next business day from New Haven, CT. We fully guarantee to ship the exact same item as listed and work hard to maintain our excellent customer service.
