A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly American ...
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A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly American version of postwar modern architecture. Gordon's devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon's editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon's influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source-the consumer magazine-as a key tool for deepening our understanding of mid-century architecture and design.
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Add this copy of Tastemaker: Elizabeth Gordon, House Beautiful, and the to cart. $65.27, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2017 by Yale University Press.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste Num Pages: 260 pages, 96 color + 90 b/w illus. BIC Classification: 1KBB; 3JJP; ACXJ; AKB; AMR; AMX. Category: (G) General (US: Trade). Dimension: 280 x 206...2017. Hardcover.....We ship daily from our Bookshop.
Add this copy of Tastemaker: Elizabeth Gordon, House Beautiful, and the to cart. $69.35, new condition, Sold by Paperbackshop International rated 4.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2017 by Yale University Press.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Add this copy of Tastemaker: Elizabeth Gordon, House Beautiful, and the to cart. $111.22, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Yale University Press.
