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Principles of Marketing: European Edition - Kotler, Philip, and Armstrong, Gary, and Saunders, John
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A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

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Principles of Marketing: European Edition 2004, Pearson Education Limited

ISBN-13: 9780273684565

4th edition

Paperback

Principles of Marketing: European Edition 2001, Pearson Education Limited

ISBN-13: 9780273646624

3rd edition

Paperback