"In my view, this is more than a major contribution to modern metaphor theory, it's the most substantive advance towards a general account of the nature of the linguistic sign since Saussure and Pierce. Accessible, jargon-free, and yet full of scholarly depth, this book should be read by linguists, cognitive scientists, and by anyone intelligent who wants to know more about language and mind." Eve Sweetser, Department of Linguistics, University of California, Berkeley
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"In my view, this is more than a major contribution to modern metaphor theory, it's the most substantive advance towards a general account of the nature of the linguistic sign since Saussure and Pierce. Accessible, jargon-free, and yet full of scholarly depth, this book should be read by linguists, cognitive scientists, and by anyone intelligent who wants to know more about language and mind." Eve Sweetser, Department of Linguistics, University of California, Berkeley
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