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Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

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Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing - Frick, Tim
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Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you ...

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Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing 2010, Focal Press, Boston, MA

ISBN-13: 9780240812830

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