Skip to main content alibris logo

Rugman Reviews International Business: Progression in the Global Marketplace

by

Write The First Customer Review
Rugman Reviews International Business: Progression in the Global Marketplace - Rugman, Alan M
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

No other book can claim to bring so much authoritative commentary on International Business. These reviews have been hugely instrumental in the development of the field.This book is written by the leading figure in international business (he is to International Business what Kottler is to Marketing). It provides a 'potted history' of the development of IB theory. It brings together the key seminal works in IB in an accessible and easy to digest form.Alan Rugman draws together 100 reviews that chart the development of ...

loading
Rugman Reviews International Business: Progression in the Global Marketplace 2009, Palgrave MacMillan, New York, NY

ISBN-13: 9780230221253

Trade paperback