This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying ...
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This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three part-organization-the media, media messages, and media issues-has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Very good. No dust jacket. Limited Copies Available-Very Good Condition-May have school stamp and/or student names-May have some cover wear-DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
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Good. No Dj. Book Quarto, softcover, light corner curl else good in blue pictorial wraps. CD at back. 516 pp. Mass media includes books, magazines, newspapers, recordings, movies, radio, television, the web, has chapters on each and public relations, advertising, research, society, global, government impact and more.
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Good Condition. Text has highlighting, Has No CD, Cover has some shelf wear with slight wear to corners with a tear out of the upper front corner. Multiple copies available this title. Quantity Available: 2. Category: Communications & Media; ISBN: 0205418481. ISBN/EAN: 9780205418480. Pictures of this item not already displayed here available upon request. Inventory No: 1560756587.
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Seller's Description:
Good Condition. Text appears to be clean, Has a CD, Cover and corners have some shelf and corner wear with slight curl and some creasing to the corners. Binding is still in good condition. Scuffing, and rubbing to the books cover and corners. Quantity Available: 1. Category: Communications & Media; ISBN: 0205418481. ISBN/EAN: 9780205418480. Pictures of this item not already displayed here available upon request. Inventory No: 1560740506.
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Seller's Description:
Very Good Condition. Text appears clean, Cover has Minor shelf and corner wear. Binding is still in good condition. Scuffing, rubbing, and creasing to the books cover and corners. Stickers and sharpie marks on the spine, front, and back cover. Book still makes a good study guide! ! ! ! No CD! ! ! Multiple copies available this title. Quantity Available: 7. Category: Communications & Media; ISBN: 0205418481. ISBN/EAN: 9780205418480. Pictures of this item not already displayed here available upon request. Inventory No: 1560740265.
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Seller's Description:
Very Good Condition. Text is clean. Cover looks nice. Includes CD. Multiple copies available this title. Quantity Available: 2. Category: Communications & Media; ISBN: 0205418481. ISBN/EAN: 9780205418480. Pictures of this item not already displayed here available upon request. Inventory No: 1560766573.
There is a lot of information - starts from the history, connects to legal regulation then to deregulation.
Divided into segments and within into Chapters breaks all the content into logical units.
