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Reaching Audiences: A Guide to Media Writing - McAdams, Katherine C, and Yopp, Jan Johnson
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Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important ...

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Reaching Audiences: A Guide to Media Writing 2002, Allyn & Bacon, Boston, MA

ISBN-13: 9780205359226

3rd edition

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Reaching Audiences: A Guide to Media Writing 1998, Allyn & Bacon, Boston, MA

ISBN-13: 9780205286225

2nd edition

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Reaching Audiences: A Guide to Media Writing 1996, Allyn & Bacon, Boston, MA

ISBN-13: 9780023783517

Trade paperback