Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing - inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and ...
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Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing - inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations - and covers all major areas of media, including the World Wide Web.
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Seller's Description:
Good Condition. Text has some highlighting, Cover has sone wear with wear to corners and spine edges. Lower front corner and some page corners have a slight curl. Quantity Available: 1. ISBN: 0205335470. ISBN/EAN: 9780205335473. Pictures of this item not already displayed here available upon request. Inventory No: 1560736512.
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Seller's Description:
Good Condition. Text has some highlighting, Cover has sone wear with wear to corners and spine edges. Lower front corner and some page corners have a slight curl. Some water damage Quantity Available: 1. ISBN: 0205335470. ISBN/EAN: 9780205335473. Pictures of this item not already displayed here available upon request. Inventory No: 1560741657.
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Seller's Description:
Very Good Condition. Text has highlighting, Cover has some minor shelf wear. Quantity Available: 1. ISBN: 0205335470. ISBN/EAN: 9780205335473. Pictures of this item not already displayed here available upon request. Inventory No: 1560741182.
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Seller's Description:
Good Condition. Text has highlighting, Cover has some minor shelf wear with a tear along upper front hinge area and part of the front cover. Multiple copies available this title. Quantity Available: 2. ISBN: 0205335470. ISBN/EAN: 9780205335473. Pictures of this item not already displayed here available upon request. Inventory No: 1560741183.
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Seller's Description:
Good Condition. The text appears clean, the cover has light wear with a crease down the front and lower front corner creasing. Quantity Available: 1. ISBN: 0205335470. ISBN/EAN: 9780205335473. Pictures of this item not already displayed here available upon request. Inventory No: 1560798084.
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Seller's Description:
Good Condition. The text appears clean, the cover has light wear with light front corner wear and a school stamp on the lower outer page edges. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0205335470. ISBN/EAN: 9780205335473. Pictures of this item not already displayed here available upon request. Inventory No: 1560799844.
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Seller's Description:
Good Condition. The text is clean, Light wear to cover otherwise the cover is in nice condition. Multiple copies available this title. Quantity Available: 3. ISBN: 0205335470. ISBN/EAN: 9780205335473. Pictures of this item not already displayed here available upon request. Inventory No: 1560746980.
