This text is a discussion of the differences faced in international environments, overall company strategies and functional alternatives for operating abroad. The coverage includes evolution of strategy, strategy of direct invest and geographic strategy in the internationalization process. Included are updated examples, cases and applications. Each chapter contains an "Ethical Dilemma".
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This text is a discussion of the differences faced in international environments, overall company strategies and functional alternatives for operating abroad. The coverage includes evolution of strategy, strategy of direct invest and geographic strategy in the internationalization process. Included are updated examples, cases and applications. Each chapter contains an "Ethical Dilemma".
Read Less
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I got the content I wanted, but the book was not the same as the one in the picture. A heads up would have been appreciated, because it was an international book.
