Services Marketing (3rd Revised edition)

Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that different categories of services face distinctive marketing problems. It features coverage of many service industries. "Services Marketing" outlines strong conceptual frameworks ... Read More

Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that different categories of services face distinctive marketing problems. It features coverage of many service industries. "Services Marketing" outlines strong conceptual frameworks and models in a user-friendly way, which is international in emphasis, for example international cases such as EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services, Air BP. Read Less

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1996 3rd Revised edition

ISBN:

0134558413

/ ISBN-13:

9780134558417

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• Hardcover, Good 1996, Prentice Hall ISBN-13: 9780134558417 See Item Details ▾

  Bonita HIGH Newport Coast, CA, USA

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  	Edition: 1996, Prentice Hall Hardcover, Good	Details: ISBN: 0134558413 ISBN-13: 9780134558417 Pages: 600 Edition: 3rd Revised edition Publisher: Prentice Hall Published: 1996 Language: English Alibris ID: 18032634122	Shipping Options: Standard Shipping: $4.66 Choose your shipping method in Checkout. Costs may vary based on destination.
  Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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2003, Prentice Hall, Upper Saddle River, NJ ISBN-13: 9780131138650 5th Revised edition Hardcover See All from $9.85	1996, Prentice Hall, Upper Saddle River, NJ ISBN-13: 9780134558417 3rd Revised edition Hardcover See All from $86.24
1996, Prentice Hall, Upper Saddle River ISBN-13: 9780134613772 3rd edition Paperback See All from $0.99	1991, Prentice Hall, Englewood Cliffs, NJ ISBN-13: 9780138070663 2nd Revised edition Hardcover See All from $1.99