Advertising: Concept and Copy

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results. Read More

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results. Read Less

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1993 Edition

ISBN:

0131896555

/ ISBN-13:

9780131896550

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• Trade paperback, Good 1993, Prentice Hall ISBN-13: 9780131896550 See Item Details ▾

  Bonita HIGH Hialeah, FL, USA

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  	Edition: 1993, Prentice Hall Trade paperback, Good	Details: ISBN: 0131896555 ISBN-13: 9780131896550 Pages: 350 Publisher: Prentice Hall Published: 1993 Language: English Alibris ID: 18023322376	Shipping Options: Standard Shipping: $4.57 Choose your shipping method in Checkout. Costs may vary based on destination.
  Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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2013, W. W. Norton & Company ISBN-13: 9780393733860 3rd edition Trade paperback See All from $14.10	2006, W. W. Norton & Company, New York, NY ISBN-13: 9780393731590 2nd edition Trade paperback See All from $9.49
1993, Prentice Hall, Englewood Cliffs, NJ ISBN-13: 9780131896550 Trade paperback See All from $118.10