Geared for an Introduction to Business course. This best-selling text continues to present a briefer, no-nonsense approach to the fundamentals of business which spans the range of all functional areas - management, marketing, operations, accounting, information systems, finance, and legal studies. *New organization: Streamlines content into 16 chapters divided into 6 parts with 2 appendices. *Crafting Your Business Plan Exercises: Chapter-ending exercises apply chapter material to the task of developing a business plan. ...
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Geared for an Introduction to Business course. This best-selling text continues to present a briefer, no-nonsense approach to the fundamentals of business which spans the range of all functional areas - management, marketing, operations, accounting, information systems, finance, and legal studies. *New organization: Streamlines content into 16 chapters divided into 6 parts with 2 appendices. *Crafting Your Business Plan Exercises: Chapter-ending exercises apply chapter material to the task of developing a business plan. Students are encouraged first to examine sample plans and then to personalize their own plans using the Windows-based Business Plan Pro software. *PHLIP/CW companion website: Includes an Interactive Study Guide, Current Events Articles with discussion questions, Student Study Hall, Career Center, Writing Center, Research Center, and Ask the Tutor. *Two Part-Opening Chapter Case Vignettes: Open and close each chapter. The chapter-opening vignette introduces a current real-world business situation involving the content and issues that follow in the chapter. The chapter-closing vignette tells the rest of the story, poses questions for discussion, and leads into the cha
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
So much easier and less expensive than renting or purchasing from the college bookstore. I book arrived in a week - just in time for class to start. I will be using Alibris again next semester to purchase and/or rent my textbooks.
Kan78
Jul 31, 2008
Great Information
Business Essentials is a great book to read if you are planning on going into business or just want to know more about the ins and outs of your current job.
