For undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in E-Commerce and eBusiness Foundations. Also ideal for executive education programs. Timeless yet timely. Designed to bridge the gap between the science of eBusiness marketing and its practice, this exciting new text provides a timeless conceptual framework that's complemented with timely applications. Using a cross-discipline approach of marketing theories and technology solutions, it adapts existing marketing models to today's Internet ...
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For undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in E-Commerce and eBusiness Foundations. Also ideal for executive education programs. Timeless yet timely. Designed to bridge the gap between the science of eBusiness marketing and its practice, this exciting new text provides a timeless conceptual framework that's complemented with timely applications. Using a cross-discipline approach of marketing theories and technology solutions, it adapts existing marketing models to today's Internet-enabled environment.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Seller's Description:
Good Condition. The text has some highlighting, the cover has light wear with light soiling. Quantity Available: 1. ISBN: 0130352918. ISBN/EAN: 9780130352910. Pictures of this item not already displayed here available upon request. Inventory No: 1560789973.
