"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a ...
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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.�--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters."* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
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Very good. Ex-library. Trade paperback (US). Glued binding. 365 p. Contains: Illustrations. Interactive Technologies. Audience: General/trade. LCCN 2007012868 Type of material Book Personal name Redish, Janice. Main title Letting go of the words: writing Web content that works / Janice (Ginny) Redish. Published/Created Amsterdam; Boston: Elsevier/Morgan Kaufmann Publishers, c2007. Description xviii, 365 p. : col. ill.; 24 cm. ISBN 9780123694867 0123694868 LC classification TK5105.888. R427 2007 Summary On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master. The author has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This book will help anyone creating web content do it better. Contents Foreword / Steve Krug--Acknowledgments--1. Content! Content! Content! --2. People! People! People! --3. Starting well: home pages--4. Getting there: pathway pages--5. Writing information, not documents--6. Focusing on your essential messages--7. Designing your web pages for easy use--8. Tuning up your sentences--9. Using lists and tables--10. Breaking up your text with headings--11. Using illustrations effectively--12. Writing meaningful links--13. Getting from draft to final web pages--Interlude: creating an organic style guide--Bibliography--Subject index--Index of web sites shown as examples. Subjects Web site development. Web sites--Design. Online authorship. Notes Includes bibliographical references (p. 349-352) and indexes. Series The Morgan Kaufmann series in interactive technologies Dewey class no. 006.7 Other class no. AP 17458 National bib no. GBA718267 National bib agency no. 013688803 Other system no. (OCoLC)ocm85828748
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Pages and cover are intact. Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
