This text synthesizes multimedia market research to serve as a resource for those developing products in or for this market. It also looks at the impact of advances in technology in areas such as the telecommunications industry, film industry, broadcasting, intellectual property, virtual reality and marketing. Features of this publication include: an outline of the multimedia and digital turf wars; a discussion of multimedia and the telephone companies (cable vs. the telcos, interactive television, etc); an overview of ...
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This text synthesizes multimedia market research to serve as a resource for those developing products in or for this market. It also looks at the impact of advances in technology in areas such as the telecommunications industry, film industry, broadcasting, intellectual property, virtual reality and marketing. Features of this publication include: an outline of the multimedia and digital turf wars; a discussion of multimedia and the telephone companies (cable vs. the telcos, interactive television, etc); an overview of broadcasting and multimedia, defining the role of the broadcast networks vs. cable and LANS and ISDN; coverage of intellectual property, copyright issues, and ownership in music, film and video; a discussion of virtual reality; and an analysis of multimedia and future media that includes retailing, universal access, the electronic highway and new directions.
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Add this copy of Multimedia: Gateway to the Next Millennium to cart. $52.58, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1994 by Academic Press.
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