Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and ...
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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
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Edition: 2012, McGraw-Hill Education
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Details: ISBN:
0078112737
ISBN-13:
9780078112737
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960
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McGraw-Hill Education
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01/2012
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English
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16525421447
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Edition: 2012, McGraw-Hill Education
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Details: ISBN:
0078112737
ISBN-13:
9780078112737
Pages:
960
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McGraw-Hill Education
Published:
01/2012
Language:
English
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18105837257
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Edition: 2012, McGraw-Hill Education
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0078112737
ISBN-13:
9780078112737
Pages:
960
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McGraw-Hill Education
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01/2012
Language:
English
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16186440602
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Edition: 2012, McGraw-Hill Education
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0078112737
ISBN-13:
9780078112737
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2012
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2012
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9780078112737
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2012
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9780078112737
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2012
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0078112737
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9780078112737
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McGraw-Hill Education
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2012
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0078112737
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9780078112737
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960
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McGraw-Hill Education
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2012
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ISBN-13: 9780071317917
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