Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, ...
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Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
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Seller's Description:
Good Condition. Library sticker on spine, and ink stamps to endpapers, including withdrawn stamp. Pages are unmarked and uncreased. Bindings and spine firm and intact. A good used copy with no major defects. Size: 27.6 x 23.2 x 1.9 cm. xiii, 497 pp. Category: Marketing; Canada; Advertising; Marketing research; Australia; Branding (Marketing); Internet marketing; Consumer behavior; 10; ISBN: 0077861027. Add. Inventory No: 220405TRW031046.
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Seller's Description:
Fair. The cover shows heavy wear. The cover has curled corners. There is light highlighting or handwriting through out the book. Ships only in the US using Safe and Secure Bubble Mailer!
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Seller's Description:
Acceptable. Spine damage from wear. Spine has been reapired and reinforced. All material in-tact. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
