Telemarketing is a fast-moving discipline that is fundamental to the competitive market and business. Whatever needs a business has - customer care, direct selling, market research, crisis management - this book explores the flexibility of the telephone and its great potential for the 21st century. The book contains case studies and examples, showing how telemarketing can achieve an organization's objectives effectively and efficiently. To see how telemarketing can be used within a marketing strategy the following areas are ...
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Telemarketing is a fast-moving discipline that is fundamental to the competitive market and business. Whatever needs a business has - customer care, direct selling, market research, crisis management - this book explores the flexibility of the telephone and its great potential for the 21st century. The book contains case studies and examples, showing how telemarketing can achieve an organization's objectives effectively and efficiently. To see how telemarketing can be used within a marketing strategy the following areas are covered: all possible application areas; a current view of telemarketing today and how it is used; exploration of the future and advancement of telemarketing; and the inclusion of detailed case studies and examples to support all application subjects from companies such as BT, Brann and Microsoft. This text is aimed primarily at those people who decide what type of marketing activities should be used within their organization; plan marketing and sales strategies; or plan, implement and manage telemarketing activities.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780077078638.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.