Despite the hype about quality, marketing and business re-engineering in recent years, most companies are not customer-focused. This book is designed to help senior executives and decision-makers understand how to plan and implement a marketing strategy which is focused on customer needs.
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Despite the hype about quality, marketing and business re-engineering in recent years, most companies are not customer-focused. This book is designed to help senior executives and decision-makers understand how to plan and implement a marketing strategy which is focused on customer needs.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780077078546.