Dynamics of Mass Communication: Media in Transition (11th Revised edition)
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up ...
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.
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11th Revised edition
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0073378887 /
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9780073378886
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2012,
McGraw Hill Higher Education, London
ISBN-13: 9780073526195
12th edition
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2012,
McGraw Hill Higher Education, London
ISBN-13: 9780071318266
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2010,
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ISBN-13: 9780073378886
11th Revised edition
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2010,
McGraw-Hill Professional
ISBN-13: 9780071221467
11th edition
Paperback
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