Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age, with a free Student CD-ROM that adds video and interactivity, to the student's textbook experience and brings students up-to-date, on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix, to the growing ...
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Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age, with a free Student CD-ROM that adds video and interactivity, to the student's textbook experience and brings students up-to-date, on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism.
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As New. Brand New with minor shelf wear, excellent condition Quantity Available: 1. ISBN: 0073126675. ISBN/EAN: 9780073126678. Pictures of this item not already displayed here available upon request. Inventory No: 1560796164.
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Seller's Description:
As New. Brand New with minor shelf wear, excellent condition Multiple copies available this title. Quantity Available: 2. ISBN: 0073126675. ISBN/EAN: 9780073126678. Pictures of this item not already displayed here available upon request. Inventory No: 1560795861.
