The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message - which includes the key elements of custom focus, technology, authorship, and package - has been honed even further throughout the 6th Edition development. This 6th Edition has been through an intense, customer-driven development plan - with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and ...
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The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message - which includes the key elements of custom focus, technology, authorship, and package - has been honed even further throughout the 6th Edition development. This 6th Edition has been through an intense, customer-driven development plan - with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resources, and PowerWeb, as well as other exciting instructor support tools. In addition to the eLearning Sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. Authorship = Credibility. No one can deny the unique perspective this "Perfect Author Team" has to offer. Bill Nickels is a 4-yr school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher; Susan McHughis an educational consultant. Authors who teach the course are unique among competitors in this market. The Integrated Teaching and Learning System and the extensive supplementary package is unequaled in this package-intensive market.
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Seller's Description:
Good Condition. Has some highlighting. Has minor shelf and corner wear. Includes CD-ROM. Binding is in very good condition. Has stickers on spine and covers. Quantity Available: 1. ISBN: 0072499222. ISBN/EAN: 9780072499223. Pictures of this item not already displayed here available upon request. Inventory No: 1560783859.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Brand new in Shrink wrap. Includes POWERWEB. Quantity Available: 1. ISBN: 0072499222. ISBN/EAN: 9780072499223. Pictures of this item not already displayed here available upon request. Inventory No: 1560717275.
Easy to read and understand. I am not a business major so I was happy this textbook was easily read.
Valerie S
Jan 31, 2013
Good business class text
Great book and I had a great experience with my seller to. Thanks Alibiris!
Tayyab C
Mar 3, 2011
Understanding Business 8th edition
Book is in great condition and look like new. I recommend my friends to Save money to buy this book instead of buying the new edition if u need this book. Everything is same just couple of words change such as instead of and in new edition that put or. Changes r not even noticeable.....great book.....very happy....great seller....i recommend this seller....
Gonz
Jul 24, 2008
Overview
The book gives an overview of every type of business someone may consider going into. It gives a good broad overview of what business is.
