Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business's Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." -PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read-essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures." -ANAND MAHINDRA, Vice ...
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Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business's Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." -PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read-essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures." -ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group, India "As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. A must-read for business leaders responsible for navigating today's global environment. -MUHTAR KENT, Chairman and Chief Executive Officer, The Coca-Cola Company "This book offers an array of fascinating examples and an interesting framework for stimulating thinking about EMNCs' strategic options." -PANKAJ GHEMAWAT, IESE Business School, and author of World 3.0 "A must-read. The book is well researched and provides compelling case illustrations. I highly recommend it." -W. CHAN KIM, Professor, INSEAD; Codirector, INSEAD Blue Ocean Strategy Institute; and bestselling author of Blue Ocean Strategy "This is the future of global competition. You need to understand it if you aspire to be a player or if global markets are now a part of your strategy." -DAVID A. AAKER, Vice Chairman, Prophet, and bestselling author of Brand Relevance "This book gives a clear idea of the success formula of emerging-market multinationals by showing practical insights based on a deep understanding of EMNCs. This will help readers from any type of company structure their own growth strategies." -WONHONG CHO, Executive Vice President and Chief Marketing Officer, Hyundai Motor Company "An excellent collection of ideas and examples that should inspire companies in emerging markets looking to build brands and markets anywhere." -BUSINESSWORLD About the Book: LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura. From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products-rather than with poorly produced products sold under others' brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in the areas of innovation, branding, and marketing. How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? Renowned experts in global branding and marketing, the authors of The New Emerging-Market Multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. The authors identify four strategies driving this growth: COST LEADERS leverage existing low-cost structures and large-scale volumes to extend their reach into developed markets. KNOWLEDGE LEVERAGERS tap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets.NICHE CUSTOMIZERS combine their cost advantages in manufacturing with newly developed low-cost R&D capabilities to develop customized niche-segment branded offerings in other emerging markets.GLOBAL BRAND BUILDERS use their low-cost manufacturing and R&D capabilities to build branded businesses in developed markets- but limit their focus to specific products and segments through a process of focused innovation. Whether you run an EMNC or a developedmarket company, deep knowledge of the strategies outlined here is an absolute necessity for competing effectively now and in
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Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $13.65, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2012 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780071782890.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $4.11, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2012 by McGraw-Hill Companies.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $24.49, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2012 by McGraw-Hill Companies.
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Good. Sewn binding. Cloth over boards. 320 p. Contains: Unspecified. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $34.63, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2012 by McGraw-Hill Companies.
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Fine. Sewn binding. Cloth over boards. 320 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $42.15, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2012 by McGraw-Hill Companies.
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New. Sewn binding. Cloth over boards. 320 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $42.31, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2012 by McGraw-Hill Companies.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $11.00, very good condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $12.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by McGraw-Hill Companies.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Good. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets.
Add this copy of The New Emerging Market Multinationals: Four Strategies to cart. $38.72, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2012 by McGraw-Hill Companies.
