This book is a one-volume, MBA-level course for designing and implementing a customer-focused, 'means-end' marketing program. 'Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world' - John A. Norton, vice president, The Connaught Group, Ltd. "Strategic Marketing Management" outlines a customer-based marketing program that will ...
Read More
This book is a one-volume, MBA-level course for designing and implementing a customer-focused, 'means-end' marketing program. 'Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world' - John A. Norton, vice president, The Connaught Group, Ltd. "Strategic Marketing Management" outlines a customer-based marketing program that will help you identify your most profitable target customers and position your product or service to matter to those customers. This handy edition of the popular McGraw-Hill "Executive MBA Series" hardcover title will provide you with the insights and strategies you need to: foster and nurture appropriate brand meanings that retain value in the marketplace; create a benefit framework that encompasses functional, experiential, financial, and psychosocial benefits; and, present customers with evidence and support to make promised benefits credible, memorable, and valuable. Look for these other value-packed paperback titles in the McGraw-Hill "Executive MBA Series": "Corporate Strategy"; "Entrepreneurial Management"; "Managerial Leadership"; and, "Sales Management".
Read Less
Add this copy of Strategic Marketing Management: the McGraw-Hill to cart. $16.91, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Strategic Marketing Management: the McGraw-Hill to cart. $26.95, like new condition, Sold by jhsbooks2 rated 5.0 out of 5 stars, ships from Foley, AL, UNITED STATES, published 2004 by McGraw-Hill.
Add this copy of Strategic Marketing Management to cart. $32.04, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2005 by The McGraw-Hill Company.
