Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.
Read More
Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good; 1990, McGraw-Hill Publishing; This is one audio cassette tape in the original tape case & paper packaging box; The outer packaging is worn, but tape & plastic case appear new; "Marketing Warfare, " by Al Ries & Jack Trout.