Skip to main content alibris logo

CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications

by , ,

Write The First Customer Review
CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications - Sheth, Jagdish N, and Atul, Parvatiyar, and Shainesh, G
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers.

loading
CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications 2000, India Professional

ISBN-13: 9780070435049

Hardcover