Faced with smaller donations and sharply reduced government spending, charities and non-profit organizations across the US are falling far short of their fundraising goals. This hands-on operations manual shows employees of non-profit organizations and volunteers how to design and run successful fundraising campaigns for their organizations. "Fundraising" provides strategies for building better organizational, management, sales and marketing practices. It gives tips for training solicitors, cultivating donors, and ...
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Faced with smaller donations and sharply reduced government spending, charities and non-profit organizations across the US are falling far short of their fundraising goals. This hands-on operations manual shows employees of non-profit organizations and volunteers how to design and run successful fundraising campaigns for their organizations. "Fundraising" provides strategies for building better organizational, management, sales and marketing practices. It gives tips for training solicitors, cultivating donors, and organizing small and large gift drives that capture the emotions and imaginations of potential supporters. Sample letters, scripts, invitations, pledge cards, acknowledgement letters, press releases, budgets, grant proposals, and action checklists guide readers toward fundraising success.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
This book is excellent for both beginners, as I am, and more seasoned pros. Finding money for your nonprofit cause can be a real challenge. For people new to fundraising, this book lays out the principles in terms a layman can understand easily. For people who have been at it for a while, this book does not insult your attention. It organizes what you should be doing and helps you recognize what you should not be doing. I highly recommend this book to all nonprofit organizations and have passed this on to other members of my board.
