Essentials of Marketing (12th edition)

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. Read More

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. Read Less

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2009, McGraw Hill Higher Education

Paperback, New

$132.45

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ISBN	0070172463
ISBN-13	9780070172463
Pages	608
Edition	Brand New Fast Delivery! Delivery with In 7-14 working Day Only
Publisher	McGraw Hill Higher Education
Published	Books will only refundable
Language	English
Alibris ID	17924698928

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New in new dust jacket. Multiple.

2014, McGraw-Hill Professional ISBN-13: 9780077861049 14th edition Paperback See All from $62.00	2011, McGraw-Hill Professional ISBN-13: 9780078028885 13th edition Paperback See All from $9.84
2011, McGraw-Hill Professional ISBN-13: 9780071317023 13th edition Paperback See All from $41.91	2009, McGraw Hill Higher Education, London ISBN-13: 9780070172463 12th edition Paperback See All from $13.34
2008, McGraw Hill Higher Education, London ISBN-13: 9780071284608 11th Revised edition Unknown binding See All from $16.81	2007, McGraw Hill Higher Education, London ISBN-13: 9780071283342 11th edition Paperback See All from $51.03