A brilliantly creative and practical book about the management of creativity. No corporate asset is at once so prized and yet so poorly managed as the imagination and creativity of a company's people. In today's competitive environment, companies who understand how to manage creativity, how to organize for creative results and willingly implement new ideas will triumph. John Kao, who teaches creativity at the Harvard Business School, offers an approach that demysifies a topic traditionally confounding to ...
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A brilliantly creative and practical book about the management of creativity. No corporate asset is at once so prized and yet so poorly managed as the imagination and creativity of a company's people. In today's competitive environment, companies who understand how to manage creativity, how to organize for creative results and willingly implement new ideas will triumph. John Kao, who teaches creativity at the Harvard Business School, offers an approach that demysifies a topic traditionally confounding to business people everywhere. Jamming reveals how managers can stimulate creativity in their employees, free them of constraints and preconceptions, and guide them instead towards a chosen goal. Using specific examples from a range of companies - including Coca-Cola, American Express and Sony - Kao demonstrates why some companies fail by not making full use of creative resources while others transform imagination into hard profit. Jamming is a fascinating study of the shape and relevance of this most valued commodity in the workplace of the future.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.