John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
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John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
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Add this copy of Odyssey: Pepsi to Apple to cart. $17.65, very good condition, Sold by Alpha 2 Omega Books rated 5.0 out of 5 stars, ships from Southampton, HANTS, UNITED KINGDOM, published 1987 by Harpercollins.
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Seller's Description:
Very good in Very good jacket. VGC. Collins, 1987. First overseas edition-first printing. Black hardback(gilt lettering to the spine, small nick and light shelf wear on the front cover) with Dj(crease, nicks and scratches on the Dj cover), both in VGC. Illustrated with b/w drawings. Nice and clean pages with some small ink marks & nicks on the outer edges, small pencil mark impression on the edge of the first blank page of the book, light shelf wear on the Dj cover.458pp including Bibliography, index. Price un-clipped. Heavy book. This is another paragraph Synopsis: John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all-Apple Computers.
Add this copy of Odyssey: Pepsi to Apple to cart. $3.99, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1988 by HarperCollins Publishers Ltd.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Missing jacket. The dust jacket of the book is missing.
Add this copy of Odyssey: Pepsi to Apple to cart. $106.23, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1988 by HarperCollins Publishers Ltd.
