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Seller's Description:
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Oversized.
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Seller's Description:
Fine in Fine jacket. Quarto. 238pp. Black Cloth with embossed yellow lettering. Hundreds of color illustrations of Posters and Advertising. As new in as new jacket. "This fascinating, abundantly illustrated book delves into the evolution of Italian advertising and fashion posters, showing how social developments and economic expansion were reflected in commercial art. Advertising served as an ideal vehicle for fashion, as seen in the dreamy fin-de-siecle ladies drawn by Aleardo Terzi in his posters for the "Magazzini Mele" in Naples. The splendid elegance of these images reflects the ambitions of the country's newly ascendant bourgeois class. As advertising came into its own as a powerful means of information and propaganda, posters and magazines became fertile ground for adventurous creativity."