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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781576751275.
Publisher:
Berrett-Koehler Publishers 2002, First Printing
Published:
2002
Language:
English
Alibris ID:
10927805848
Shipping Options:
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Seller's Description:
Book SIGNED by both authors on endpaper. Octavo, hardcover, fine in fine gray pictorial dj. Innovation, growth, profit and sustainability at 20 of the world's leading companies. Presents a surprising new business principle: by applying strategies and practices gleaned from nature--by emulating what it once sought to conquer--big business can attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, the authors show how a company can become, like nature, a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include Coca-Cola's use of diversity to drive sales; 3M's technique of managing for innovation; Coors's all waste is lost profit theory; and Shell's industrial ecosystem approach. 256 pp.