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Seller's Description:
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
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Seller's Description:
Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.
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Seller's Description:
Very good in very good dust jacket. Near fine book with a near fine DJ. DJ shows a small amount of corner, edge & scuffing wear. Book and pages show minor corner & edge wear. Pages are clean, tight & crisp.
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Seller's Description:
Fine in Fine jacket. Signed by Author Gift inscribed by author ( first name only ) on free end page. In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.
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Seller's Description:
Good. We flipped through this book and didn't notice any notes or underlines. The dust jacket is clean and undamaged. The dust jacket has stickers or sticker residue on it. This is a hardcover copy. This book is Bookstore New; never been used and opened but may have some slight imperfections. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!